Viacom/1976-1986

The second closing logo of Viacom Enterprises made its televised debut in 1976 and was the mandatory logo of the company until 1986, lasting an entire decade. It was the first motion logo to introduce their fancy-cut V-shaped insignia, which had been adopted by Viacom until 1990. The logo is simplistic, primarily consisting of text overlapping a design, with an analogous color palette.

During the logo's first-run rotation, Viacom made expansionist growth as a corporation, from the purchase of radio and television stations in 1978, to their 1986 acquisition by mogul Sumner Redstone of National Amusements. In-between, Viacom acquired Warner-Amex Satellite Entertainment, owners of MTV and Nickelodeon, in 1984. That purchase had also given them complete share of Showtime and The Movie Channel, which were previously a joint venture between Viacom and Warner-Amex. The "V of Doom," a nickname the logo enjoyed by its victims of emotional truama since 1998, had overseen the growth Viacom made from a spin-off of CBS to a mass media conglomerate.