Screen Gems/1999-2014

On December 8, 1998, Sony Pictures Entertainment opened a new film division catering to specialized audiences, borrowing its name from Columbia Pictures Television's storied past: Screen Gems. After 25 years of inactivity, the Screen Gems branding, including Tom Geismar's 1965 logo design, was updated as Sony sought the new Screen Gems to compete amongst contemporaries like Fox Searchlight Pictures and Dimension Films. The animated opening logo was featured in most of the division's films starting in 1999. In 2011, a new logo was introduced to be used in tandem with the inaugural logo, with the latter phasing out of appearing in films in 2014. Despite this, the logo is still being used on trailers of current and upcoming Screen Gems films.

The logo made a surprise appearance in the 2018 film Searching, though it is unclear whether the logo resumed activity for select upcoming films.